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Jeannine’s Blog

Is Your Website Really Yours? Maybe Not.

About once or twice a month, I’m contacted by a business owner or marketing manager wanting a quote for a redesigned website and sadly, I have to tell them I can’t help them. Why not? Because little did they know…they don’t own their website or domain name because it’s registered to someone else, usually the current web designer or sometimes a past employee. Here’s the scoop:  Your domain name – the web address of your

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The Untold Good Deed

Every year about this time it’s almost impossible not to read about someone committing a good deed or two. With social media, often the tales are told by the good deed doers themselves. In fact this happens a lot. Too often lately. There’s a fine line between doing a good deed for the simple sake of doing a good deed, and doing a good deed to bask in the glory of it. Too much of

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Reputation is Everything

Remember growing up when our mothers would nag us about who we were hanging around with, what we were wearing and how we behaved in public? Often her response when asked why we should care was “because I said so”. But as we grew into teens and young adults more often than not, the response was  “because you’ll get a bad reputation”. My reply was usually something along the lines of “Who cares about reputation?

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Doing a Great Job (Even When No One is Watching)

I recently had a couple of bad experiences with service providers not performing as agreed and not fulfilling their contractual obligations – in other words, they ripped me off. The first was a a landscaper who’d been cutting my lawn for almost three years. I began to notice that his fees were going up at the same rate the quality of his work was going down. But what was more alarming was that I noticed

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Your Social Journey: Wall, Window or Doorway?

Just about everyone I know, both online and off, has a great story about how and why they began using social media. For most, it was all about business and sales – getting more of both. For others, the story is about friends and family and keeping in touch. For still others, it was a task assigned by the boss and simply part of a work day. The stories are all different with no two

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The Greatest Groundhog Story Ever Told

My dad had a Victory Garden. It took over the entire back yard and produced some of the most delicious vegetables I’ve ever eaten. In fact, I never knew that grocery store vegetables taste like shit until I was about seven and ate a salad at a friend’s house. (Not yet having the colorful vocabulary that I have now, I just said the salad tasted ‘funny’). Every day after work, my dad would walk through

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It’s Not You, It’s Me: Managing the Bad Boys of Business

Last week I had the chance to co-present with best-selling author, speaker and trainer Julie Gaver. In a nutshell, I have never, ever had more fun preparing for and giving a presentation in my life. And I mean ever. The presentation, for the Frederick Chamber of Commerce’s monthly Women’s Business Lunch, was entitled “It’s Not You, It’s Me: Managing Difficult Client Relationships“.  We referred to it as “Managing the Bad Boys of Business” but more

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Facebook Posts I’d Like to See Less of in 2013

Annoying Facebook posts are like rude cell phone habits – everyone complains about them but nobody admits to doing them. And like rude cell phone habits, annoying Facebook posts seem to be growing in number.

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Shopping Local Goes Both Ways

This Saturday, November 24th, is Small Business Saturday – a day founded by American Express in 2010 to encourage shoppers to shop in their own communities at independently-owned local businesses. I love the idea. I’ve been a ‘shop-local’ shopper long before Amex gave it a name though. I began investing my shopping dollars in the local community about the same time I began boycotting Walmart – about five years ago. For the first couple of

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And Yet Another Opinion About Klout #Fail

When you make your social media presence and behavior all about you – it becomes very one-sided, static and predictable. In face, we marketers have a name for online presences that are one-sided, static and predictable, we call it “circa 1998 website”.

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